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Register your interest in a partnership package

Sweden at Expo 2030 Riyadh: four indicative packages for Swedish companies, from early commitment to Expo activation.

Registering is an early, non-binding expression of intent, formalised only once Sweden’s participation, scope and governance are confirmed.

Three proposed partnership levels plus one-off activation

Designed for large companies, mid-sized firms and SMEs. The package you choose is lit in the comparison and carried into the form.

  • Strategic Partner

    Large companies seeking influence and sustained presence

    • Road to Arabia included
    • Advisory role
    • Priority pavilion access
    • Annual flagship activation
    • High-level engagement

  • Core Partner

    Large and mid-sized companies seeking regular activation

    • Road to Arabia limited
    • Partner reference group
    • Multiple activations
    • Conference and meeting access
    • Strong visibility

  • Growth Partner

    Mid-sized companies and scale-ups seeking targeted access

    • Platform participation
    • One pavilion activation
    • Meeting access
    • Targeted visibility

  • Activation Pass

    One-off

    SMEs or companies joining one defined activity

    • One event or takeover
    • Defined space and slot
    • Basic visibility
    • Optional add-ons

What Sweden proposes to offer partner companies

A business platform, not only logo visibility.

  • Access

    Curated engagement with relevant Saudi public- and private-sector stakeholders.

  • Influence

    A structured voice in Swedish priorities, content and selected pavilion activations.

  • Activation

    Use of Swedish and shared Nordic spaces for takeovers, pop-ups, showcases and meetings.

  • Positioning

    Sweden-brand visibility linked to innovation, sustainability, trust and practical implementation.

  • Conversion

    Business Sweden coordination, introductions and follow-up to move dialogue towards opportunities.

  • Continuity

    A multi-year journey through Road to Arabia, Expo delivery and post-Expo legacy.

The proposed programme

Expo is the culmination, not the starting point

Four years of opportunities. Flexible levels of participation.

A multi-year Swedish mobilisation programme building business value before, during and after Expo, where companies shape the journey early and activate at the right moments.

  1. 2027: Mobilise & commit

    • Engage companies and Team Sweden
    • Join the founding partner group
    • Validate priorities, map stakeholders and shape pavilion needs

  2. 2028: Build

    • Launch platform and targeted stakeholder dialogues
    • Develop partnerships, platform content and initial visits

  3. 2029: Scale

    • Deliver delegations and flagship activities
    • Prepare Expo showcases and thought leadership

  4. 2030-31: Culminate & activate

    • Activate the Swedish Expo presence in the pavilion
    • Host meetings, launches and takeovers
    • Convert relationships into follow-up and legacy

    Expo 2030 Riyadh: 1 Oct 2030 to 31 Mar 2031

  5. 2031+: Post-Expo activation

    • Follow up leads, partnerships and investment
    • Continue platform dialogues and delegations
    • Turn Expo relationships into a long-term presence in Saudi Arabia

Continuous programme

Seven thematic platforms connect Swedish capabilities with Saudi priorities throughout the journey

  • Stakeholder engagement
  • Events
  • Delegations
  • Showcases
  • Systematic follow-up

  • Before Expo

    Build capabilities, partnerships and market access

  • During Expo

    Showcase Swedish solutions and create business opportunities

  • After Expo

    Turn engagement into concrete business, investment and long-term partnerships

The earlier the commitment, the greater the opportunity to influence content, reserve priority activation windows and build a meaningful Saudi stakeholder pathway.

What each level is proposed to include

A clear ladder from one-off participation to strategic influence.

Filled circle
Included
Hollow circle
Limited
Dash
Not included

  • Strategic PartnerYour pick

    Road to Arabia
    Included
    Partner advisory role
    Included
    Priority platforms
    3+
    Swedish-space activation
    Flagship takeover
    Shared Nordic facilities
    Priority 1
    Meeting rooms
    Dedicated allocation
    Stakeholder support
    Strategic plan
    Visibility
    Highest
    Follow-up
    Dedicated partner lead

  • Core PartnerYour pick

    Road to Arabia
    Limited
    Partner advisory role
    Limited
    Priority platforms
    2
    Swedish-space activation
    2 activations
    Shared Nordic facilities
    Priority 2
    Meeting rooms
    Included
    Stakeholder support
    Curated introductions
    Visibility
    Strong
    Follow-up
    Structured

  • Growth PartnerYour pick

    Road to Arabia
    Not included
    Partner advisory role
    Not included
    Priority platforms
    1
    Swedish-space activation
    1 pop-up
    Shared Nordic facilities
    Subject to availability
    Meeting rooms
    Selected access
    Stakeholder support
    Targeted introductions
    Visibility
    Targeted
    Follow-up
    After activation

  • Activation PassYour pick

    Road to Arabia
    Not included
    Partner advisory role
    Not included
    Priority platforms
    1 activity
    Swedish-space activation
    1 defined slot
    Shared Nordic facilities
    Add-on
    Meeting rooms
    Add-on
    Stakeholder support
    Event networking
    Visibility
    Activity only
    Follow-up
    Standard

Priority and availability will be governed by the Nordic calendar, national allocations, safety requirements and final pavilion operating model.

What the packages are proposed to cover

Road to Arabia is included for Strategic and Core Partners. Anything beyond the package is co-financed separately.

Included in the package

  • Road to Arabia activities: Strategic Partner (full) and Core Partner (limited) only
  • Partnership access and influence
  • Participation in selected platforms
  • Partner planning and standard coordination
  • Visibility according to package level
  • The stated pavilion activation entitlement
  • Standard stakeholder engagement and follow-up

Separately co-financed

  • Road to Arabia activities for Growth Partner and Activation Pass
  • Bespoke company programmes or launches
  • Extra pavilion takeovers or activation days
  • Company-specific production or installations
  • Travel, accommodation, catering and hospitality
  • Third-party technical and supplier costs

Road to Arabia activities, such as events and delegations, are included only in Strategic Partner (full) and Core Partner (limited). Growth Partner and Activation Pass co-finance them separately.

Additional activity contributions will be agreed based on scope, production requirements and company-specific value.

What companies are invited to commit to now

An early expression of intent, allowing Sweden to demonstrate credible private-sector backing.

  1. Select an indicative package

    Strategic, Core, Growth or Activation.

  2. Nominate a senior sponsor

    Confirm the company-level owner for the dialogue.

  3. Identify priority platforms

    Select the Saudi themes and stakeholders that matter most.

  4. State activation interest

    Takeover, pop-up, launch, showcase, meeting programme or delegation.

The initial expression of intent should be non-binding and converted into a formal partnership agreement once Sweden’s participation, scope and governance are confirmed.

Which platforms are relevant?

The platforms are flexible frameworks, not programmes with fixed membership. Choose every one that is relevant to your company.

None chosen yet

  • Platform 1

    Brings Swedish and Saudi industrial stakeholders together on manufacturing, mining, advanced machinery, automation, productivity and sustainable industrial development. Positions Sweden as a long-term partner for competitive, sustainable industrial ecosystems.

  • Platform 2

    Showcases Swedish expertise in energy systems, electrification, grid technologies, sustainable infrastructure, water solutions and engineering services, through strategic dialogues, technical exchanges and business engagement.

  • Platform 3

    A forum for dialogue and partnership between healthcare providers, policymakers, academia and industry. Highlights Swedish patient-centred care, digitalisation, medical innovation and life-science research.

  • Platform 4

    Connects Swedish capabilities in AI, cybersecurity, connectivity, digital infrastructure and smart industrial applications with Saudi ambitions for a knowledge-based economy, through practical collaboration and demonstrations.

  • Platform 5

    Brings together Swedish transport, commercial vehicles, logistics, supply-chain and mobility-system expertise, as Saudi Arabia aims to become a leading logistics hub linking Asia, Europe and Africa.

  • Platform 6

    Collaboration between Swedish and Saudi companies, institutions and entrepreneurs in gaming, music, design, entertainment and digital creativity. Also strengthens Sweden’s brand among younger audiences and future leaders.

  • Platform 7

    Brings together universities, research centres, innovation agencies, industry and future talent for knowledge-sharing, joint research, innovation partnerships and skills development, so the Expo creates lasting value.

Register your interest

Your details and your selection are sent to Business Sweden as an early, non-binding expression of intent.

Non-binding

Registering is an early expression of interest, not a commitment or contract.

Package

Industry platforms

Choose every platform that is relevant to your company.

Company

Senior sponsor

The company-level owner for the dialogue.

Contact

Activation interest (optional)

Choose any that interest you. Every choice can be changed.

Anything Business Sweden should know, for example the markets or projects you are working on.

Non-binding. Your registration is an early expression of intent. It becomes a formal partnership agreement only once Sweden’s participation, scope and governance are confirmed.